Outdoor concrete basketball court at Swope in late evening light

Player development, Northern Kentucky

The work happens after everyone goes home.

AAU shows what a player already has. It does not build anything. This is the other five months, on outdoor courts in Bellevue, Newport and Fort Thomas.

$200 per session. Seasonal packages available.

8

years coaching middle school, high school and college programs

3

years playing college basketball, and a team captain

1,000

point scorers coached, more than one, two of them after starting work together

3

outdoor courts: Bellevue Beach, Newport and Swope

01 / Why outdoors

A court with wind, bad bounces and no climate control is not the cheap option. It is the honest one.
Alex Grant, Blacktop Academy

Kids are losing the free play that used to build skill, and organized basketball has not replaced it. Sessions here are structured like practice and conditioned like a park run: repetition, a defender, a clock, and decisions made in a split second.

The American Orthopaedic Society for Sports Medicine consensus statement reports a greater than 2 to 1 increase in injury rate when organized play displaces free play, and that 88% of Olympians played more than one sport as children. Read the statement

Backboard and hoop above a concrete court backed by a stone retaining wall
$200Per session

Tile C

Last Light

The driveway at dusk. A warm dark ground, condensed gothic caps at full size with one word slanted into orange, and a single graded photograph carrying the whole first screen. Oswald comes from the Alternate Gothic lineage that the Air Jordan wordmark is drawn from, so it carries that register without borrowing the mark.

12151A
181C23
F1ECE3
CC6514
E07B25

Type ramp

Oswald 700

Display two, 82px

Display three, 44px

Lede, Archivo 400 at 22px, leading 1.52

Body, Archivo 400 at 17px, leading 1.62. Long form copy sits here and holds up on a dark ground at a full measure.

Label, Archivo 700, 11px, tracked 0.22em